Popular Posts
A week after the big Google algorithm update, nicknamed the Medic Update, here is everything we know about it, including official information from Google and non-official insights from across the industry.
The Google search algorithm update from August 1 is now fully rolled out, and here is what we know about the update, who we think was impacted and some of the analysis of what, if any, actions you may want to consider taking if you were negatively impacted.
In summary, Google is calling this a broad, global, core update, but based on much of the analysis done thus far, there seems to be a focus on health and medical sites and YMYL Your Money Your Life sites. But many sites besides those were impacted by the update. Google is telling us that there is nothing you can do to fix your site, so you should just focus on making a great experience, offer better content and a more useful website. This update has taken on the name the Medic Update because of its focus on the medical and health space. This specific focus is something Google will not confirm.
What we know from Google
Google has said that this update was a “broad core algorithm update” and that it does these updates “several times per year.”
Read more at: searchengineland
Google Wants to Make Audio Content Searchable
In a recent interview, Zach Reneau-Wedeen of Google’s podcast team details the company’s plans to prioritize audio in the same way it does text, images, and video.
”Right now Google is really good at giving you text and video related to your search query. With all the amazing work podcasters are publishing each day, there’s no good reason why audio isn’t a first-class citizen in the same way.”
One of the ways Google plans to make audio content more searchable is to incorporate podcast metadata into search results.
That means, in addition to podcasts showing up when the title is searched for, podcasts could also be returned in search results when topics and/or people are searched for.
This would involve Google creating a way to learn what each podcast is about, and understanding the content of specific episodes.
”This is something Google has done extremely well for text articles, as well as for images and even more structured data such as maps. We can help with audio, too. It has the potential to help people find the best content for them in that moment, better than they can today.”
In a future where audio content is indexed like text it could open up an entirely new category for marketers— audio SEO.
If audio SEO became a thing it could give way to new forms of audio content altogether, such as spoken-word versions of articles, or short sound clips answering specific questions.
Let’s just hope it doesn’t lead to podcasters repeating words over and over again in attempt to rank for certain keywords.
For More Info - https://bit.ly/2Kis4Lc
I’ve been working in the search engine optimization (SEO)
space for years, yet I’m still pleasantly surprised to learn new things about
the industry. I’ll discover a new update, or witness a trick used by one of my
colleagues, and rush to the drawing board to incorporate it into my running
campaigns. SEO is truly an industry of constant evolution and discovery, so I
try not to succumb to the illusion that I know everything about it.
In my conversations with SEO newcomers (including some people radically opposed to the idea), I’ve discovered there are eight main points that most people get wrong about SEO:
But on the other hand, the fundamentals of SEO have remained more or less the same, despite two decades of
progression. And, in part because people never bothered to learn how SEO really
works and in part because of myths that are still circulated by uninformed writers, most
people still don’t fully understand how those fundamentals work.
In my conversations with SEO newcomers (including some people radically opposed to the idea), I’ve discovered there are eight main points that most people get wrong about SEO:
- It's a gimmick, trick, or scheme. The way some people talk about SEO, it’s natural to think it’s some kind of gimmick. It may have been presented to you as a sequence of tricks designed to get your site to rank above others in search results; but this is only partially true. The white-hat search optimizer isn’t trying to deceive Google’s search algorithm or game their way to the top. Instead, they’re trying to figure out what website features and content are most important to users (and search engines), and provide it to them. Most of the time, this results in organic, well-intentioned website improvements—not spam, hacks, or short-term tricks.
- Keyword rankings are all that matter. Yes, one of SEO’s biggest priorities is getting you ranked as high as possible in search engine results pages (SERPs), but this often leads to an error in prioritization, with marketers believing keyword rankings are all that matter. In fact, there are dozens of metrics and key performance indicators (KPIs) you should be measuring to gauge your campaign’s success, and keyword rankings are only one of them.
- Google penalties are a major threat. The way some people write about Google penalties, you’d think they were handed out more often than speeding tickets. But the reality is, the most severe Google penalties are a result of a manual action—in response to truly egregious behavior that most webmasters know to stay away from. Automatic penalties, or temporary ranking drops, are more common but far less severe. If you follow best practices, you have nothing to worry about.
- The less you spend on SEO, the better. SEO is known for being a cost-effective strategy with a high return on investment (ROI). Accordingly, many newcomers think the best approach to SEO is to spend as little as possible to avoid risk and maximize long-term returns. However, low budgets often come with amateur work and minimal strategic execution; in many cases, it’s better to spend more on better services.
- SEO is too technically complex. It’s true that there are many technical components to SEO, and to a first-timer, things like robots.txt file editing and canonical tags can look intimidating. But even without coding experience, it’s possible to learn the basics of areas like these within a few hours. I maintain that SEO is highly learnable—so long as you’re dedicated to mastering it. And to help people learn it, I wrote SEO 101: A Guide for the Technically Challenged.
- SEO is easy. That said, I’ve also seen people on the other side of the fence, insisting that SEO is so simple anyone can do it without experience. That isn’t quite true either. You can learn many SEO concepts in an afternoon, but there are so many variables to remember and so many strategic directions you could take, it takes years of practice before you can consider yourself a master. And even then, you need to keep up with the latest industry changes if you want to stay relevant.
- Link building is spam. Link building can be spammy—if you execute it poorly or without strategic planning. But capable link builders know that the tactic isn’t about stamping your links on as many off-site pages as possible; it’s about creating relevant, valuable content that people want to read, and including natural, informative links within that content to boost your search relevance. If you’re doing link building right, you’ll be adding value to the web (and boosting your own domain authority as a fortunate side effect).
- The process is always the same. This is one of the biggest misconceptions I see; people seem to think the SEO process is always the same. They expect an SEO agency to use a reliable procedure, step by step, and get the same results for client B that they did for client A, within the same timeframe. But the truth is this is nearly impossible; SEO is an art as much as it is a science, and different clients will require different targeting strategies, execution methods, and investment levels to get comparable results.
On March 23, 2018 Google Released New Algorithm Update : Chatter & Signals
There seemed to be some chatter around the algorithm update starting back up again after a number of days of calm. Well, the weekend got pretty heated with chatter within the community, although not all of the automated tracking tools picked up on the changes. Some are saying the update started as early as the 21st/22nd but most are thinking the 23rd.
Some are saying this update was a tweak to the core update from earlier this month. Some think this is a new thing - of course, we do not know what it is unless Google tells us.
The ongoing WebmasterWorld thread has chatter since Friday afternoon throughout the weekend. Here is some of it:
Anybody else has lost traffic today March 23, 2018 ?
Yes, multiple sites. Starting 6PM ET on 3/21. -30-60% range.
~10% drop in traffic on 3 different sites on 3/23.
Starting 8 AM EST 3/22 on the biggest site
Seeing a further 20% drop here...
Seems Google want large, corporate and less relevant sites such as quora, reddit, pinterest, amazon etc to dominate all the niche serps...
Read More at: seroundtable.com
Subscribe to:
Posts (Atom)
Popular Post
-
SEO Open Book Shared 1000+ Guest post Submission website list with High Domain Authority and Do Follow backlinks. Here is the List of 10... -
Huge collection of 600+ high PR free classifieds sites list for free ads posting in all around the world without registration. These...
Comments