SEO – 100 SEO Secrets For Higher Google Ranking In 2018 

1. Age of the domain : Google takes into account the age of a domain at the time of positioning, but does not give it much importance compared to :
2. Keyword in the domain : It does not have the impact of time, but having the keyword in the domain is still a sign of relevance.
3. Keyword as the first word of the domain : A domain that starts with its target keyword has an advantage over sites that do not use it or that place it in the center or end of its domain.
4. Domain registration length : Valuable domains are paid in advance for several years, while the rest are rarely used for more than one year. Therefore, the date a domain expires can be used as a factor in predicting the legitimacy of a domain.
5. Keyword in the subdomain name : If the keyword appears in the subdomain, you can boost the ranking.
6. Domain history : A site with volatile property (via whois) can tell Google to “reset” the site’s history, denying the links that point to the domain.
7. Exact match domain : It can be an advantage if the site is of quality. But if not, due to the latest updates from Google, it is vulnerable to penalty.
8. Public vs. Private WhoIs: Private WhoIs information can be a sign that “there is something to hide”. Therefore, the best option is to keep it public.
9. WhoIs Owner Penalized : If Google identifies a particular person as a spammer, it makes sense to investigate other sites owned by that person.
10. Country TLD Extension : Having a Country Code Level Domain (.es, .fr, .it) helps site ranking for that particular country … but limits the site’s ability to position globally.

Page factors

1. Keyword in the title tag : The title tag is the second most important part of the web page (in addition to the content of the page) and, therefore, sends a strong SEO signal on the page.
2. The title tag begins with the keyword : Title tags that start with a keyword tend to have better results than the title tags with the keyword at the end of the tag.
3. Keyword in the label description : Another sign of relevance. It’s not especially important, but it still makes a difference.
4. The keyword appears on the H1 tag : The H1 tags are a “second title tag” that sends another signal of relevance to Google.
5. The keyword is the most used in the content : That a keyword appears more than any other probably acts as a signal of relevance.
6. Content length : Google prefers extensive content to surface articles. The length of the content is related to the search engine position.
7. Keyword density : Although it is not as important anymore, Google uses keyword density to determine the theme of a web page.
8. Keywords LSI : LSI keywords help search engines extract the true concept of words with more than one meaning. The presence of LSI also acts as a signal of content quality.
9. Keywords LSI in title and description : As with the content of the web page, the LSI keywords in page meta tags help Google to discern between synonyms. It can also act as a signal of relevance.
10. Speed ​​of loading pages through HTML : Google and Bing use the speed of page loading as a classification factor. Search engine spiders can estimate the speed of a site fairly accurately based on the code of the page and the size of the file.
11. Duplicate content : Identical content (even slightly modified) can negatively influence the visibility of a site.
12. Rel = Canonical : When used correctly, the use of this tag may prevent Google from considering duplicate pages of content.
13. Speed ​​of loading pages through Chrome : Google can also use the user data of Chrome to get a better handle of the loading time of a page, since it takes into account the speed of the server, the use of CDN and other signals of site speed not related to HTML.
14. Optimization of images : The images send a lot of information through its file name, alternative text, title, description and legend. So we must optimize images for SEO .
15. Constant content updates: The Google update favors recently updated content, especially for time-sensitive searches. To highlight the importance of this factor, Google shows the date of the last update of a page.
16. Magnitude of content updates : Adding or removing entire sections is a more meaningful update than changing a few words.
17. Page Update History : The frequency of page updates over time also tells Google that the content of that site is refreshed periodically.
18. Location of keywords : Having a keyword in the first 100 words of the content of a page is an important factor of relevance.
19. Keyword in H2, H3 : Having your keyword in a subtitle H2 or H3 also influences the relevance, although it seems to a lesser extent.
20. Order of the words in the keyword : An exact match between the search and the keyword of the content of a page classifies better than the same keyword phrase ordered differently.
21. Outbound Link Quality : Many SEOs believe that linking to authority sites allows you to send trusted signals to Google.
22. Topic of the outbound link : Search engines can use the content of the pages to which you link as a signal of relevance.
23. Grammar and spelling : A good use of grammar and spelling indicate quality in the content.
24. Syndicated content : Is the content of the page original? If it is copied from an indexed page, it will not classify as well as the original.
25. Useful supplementary content : It is an indicator of the quality of a page and therefore helps Google ranking. Examples include currency converters, loan interest calculators and interactive recipes.
26. Number of outgoing links : Too many dofollow links from our website can “distribute” the PageRank, so the position of our own page will be affected.
27. Multimedia : Images, videos and other multimedia elements act as a signal of content quality.
28. Number of internal links : The number of internal links to a page indicates its importance in relation to other pages of the site.
29. Quality of internal links : Internal links from pages with authority in the domain have a stronger effect than if we do it from pages with low BP.
30. Broken links : If you have too many broken links it will appear that your site has been abandoned.
31. Reading level : There is no doubt that Google calculates the level of reading (basic language, technical terms …) of the web pages.
32. Affiliate links: Affiliate links do not harm your rating unless you have too many.
33. HTML errors : Many errors in the HTML code penalize.
34. DA of the page : A page of a domain with authority will position better than a page of a domain with less authority.
35. PageRank of page : It is not confirmed, but it is assumed that pages with higher PR tend to be classified better than the rest.
36. URL length : The URL too long can hurt search visibility.
37. URL path : A page closer to the home page can get a slight increase in authority.
38. Human editors : Although it is not proven either, Google has filed a patent for a system that allows human editors to influence SERPs.
39. Category of the page : The category in which the page appears is a sign of relevance. A page that is part of a category related to it gets a boost of relevance.
40. WordPress Tags : Tags are the WordPress characteristic relevancy signal. It is a good idea to relate post of the same theme with these labels.
41. Keyword in URL : Another very important factor in positioning.
42. Text of the URL : Google reads the category of the URL and can guess the theme of the page.
43. References and Sources : Cite your sources. The Google Quality Guides make you see which are the references when consulting certain pages. However, Google has denied using external links as a classification signal.
44. Numbered lists : Help break down content for readers, making them easier to use. Google agrees and prefers the content with sections and numbers.
45. Priority of page in the Sitemap : The priority of a page within the sitemap.xml file can influence the classification.
46. Too many external links : They distract and hide the content, so Google thinks you do it because it’s not worth it.
47. Number of other keywords : If the page is classified for several keywords, it can be seen as an internal quality sign.
48. Age of the page : Although Google prefers new content, an older page that is updated regularly may outperform a new page.
49. Easy-to-use structure : Improving the user experience allows easy access to content.
50. Parked domains : An update of Google decreased the search visibility of these domains.
51. Useful content : It’s the most important thing, make sure you 
52. Useful content : It’s the most important thing, make sure you have unique and relevant content.

Site factors

1. New and valuable content : Google has declared that they are pursuing sites that do not provide anything new or useful.
2. Contact page : Google and also users prefer sites with contact information. If to this we add that it matches your whois information, better than better.
3. Domain TrustRank : Site trust is an important factor in SEO. It is measured using inbound links from sites with high confidence.
4. Site architecture: A well-structured architecture helps Google organize your content by topic.
5. Site updates : The frequency of updates and, especially when new content is added to the site, is a factor to be taken into account.
6. Number of pages : The number of pages is a factor without much authority, although more is always better.
7. Presence of Sitemap : A sitemap helps search engines index your pages faster, improving visibility.
8. Site uptime : A long period of inactivity due to site maintenance or server problems can damage your ranking.
9. Server location : You can influence the location of your site in different geographic regions. It is important especially for geo-specific searches.
10. SSL Certificate : Google has confirmed that they index SSL certificates and that they use HTTPS as a positioning factor.
11. Terms and privacy : These two pages help to tell Google that a site is reliable on the Internet.
12. Duplicate Meta information on the site : Doubling the meta information on your site can reduce the visibility of your page.
13. Minimalist navigation : This style of design helps users find what they want more easily, since the distractions within the page are minimal.
14. Mobile optimization : Responsive design is essential today. Google has also begun to penalize non-responsive sites in searches from mobile devices.
15. YouTube : It is owned by Google, so there is no doubt that by improving SEO positioning on YouTube , our videos will receive preferential treatment.
16. Site Usability : A site that is difficult to use or navigate can harm the ranking by reducing time on the site, page views and bounce rate.
17. Using Google Analytics and Google Tools for webmasters : It is believed that using these two tools on your site can improve their indexing. They can also directly influence the ranking by providing Google with more data to work on.
18. User Reviews : It seems that they play an important role in the algorithm.

Link factors

1. Domain age : Inbound links from old domains can be more powerful than new domains.
2. Number of reference domains : It is one of the most important ranking factors in the Google algorithm.
3. Number of links from different IP addresses : Suggest a greater breadth of sites that link you.
4. Number of link pages : The total number of pages that link to our website, even if some are in the same domain, is a classification factor.
5. Alt Tag : The Alt text is the image version of the anchor text.
6. Links from .edu or .gov domains : It is thought that there are privileges for links from .gov and .edu domains.
7. Authority of the linking page : The authority of the reference page is an extremely important ranking factor.
8. Link domain authority: The authority of the reference domain plays a crucial role in the importance of a link.
9. Competitor links: Links from other pages that appear in the same SERP can be more valuable for positioning a page for that particular keyword.
10. Page sharing : The number of social actions at page level can influence the value of the link.
11. Temporary links : Google penalizes people who create and quickly delete spam links.
12. Guest Posts : Collaborations on external blogs can be a fundamental part of a white hat SEO campaign. Although a contextual link on the page is usually more valuable.
13. Links to the domain of the website where the page is located : The links to the main page of a reference page can have a special importance when evaluating the weight of a site and, therefore, that of a link.
14. Links no follow : One of the most controversial topics in SEO. According to Google, they do not usually follow them. But having a certain percentage of no-follow links gives a natural appearance to your network of links.
15. Diversity of types of links : Having an unusually large percentage of your links comes from a single source will strike you as web-spam. Diversify brings naturalness.
16. Sponsored links : Words such as “sponsors” or “sponsored links” can decrease the value of a link.
17. Contextual links : The links embedded within the content of a page are considered more powerful than the links in any other site.
18. Redirects 301 to the page : The links coming from the 301 redirects diminish the PR.
19. Anchor Text of links : Provide more accurate descriptions of web pages.
20. Anchor Text of the internal link : It is another sign of relevance, although probably to a lesser extent than the previous one.
21. Title of the link : The title of the link (the text that appears when the cursor is passed over it) is also used as an SEO factor.

It’s hard to believe that there are just a few weeks left in 2017. How effective were your SEO strategies and initiatives? Were they better or worse than expected?

Similar to other areas in the tech industry, SEO is constantly changing. The once fail-proof method of consistently landing atop SERPs (search engine results pages) became irrelevant within a few months. SEO practices that once dominated the industry quickly fell out of favor.

The Google algorithm itself changes constantly, sometimes with multiple changes happening within months. On top of that, the technology available to SEO professionals also constantly evolves, allowing us to stay abreast the seemingly daily changes of what it takes to dominate search.

While 2017 has brought about the dominance of Google AMP (accelerated mobile pages), the rise of HTTPS, the importance of backlinks, the precaution of the overuse of 301 redirects and reformatting of rich snippets to accommodate the increasing popularity of voice search, some of these trends will continue into 2018 and some will fall away.

On the other hand, we expect many new trends to emerge in 2018.

While Google makes it near impossible to completely crack its page ranking algorithm code, constantly adjusting to accommodate a thousand different nuances will be the challenge for SEOers in 2018 and many years to come.

Whether you want to do away with 2017 and start anew or you want to build on the success of your 2017 SEO campaigns, here are some SEO trends to be on the lookout for in 2018:

1. Increased Search Engine Results Page Features

However, with the latest developments in the search engines, achieving this #1 ranking may no longer be enough to get the traffic you desire.

Gone are the days of the ten search results listings, highlighted in blue hypertext, and a couple of clearly marked ads. Now, when you look at a SERP, it is cluttered with images, videos, links, social media mentions, in-depth article listings, various widgets, and ads. It has become easy for a #1 result to get lost in the busy jumble of other page features.

While keyword and key phrase optimization are still important, you now have other offsite elements to consider.

Popular search engine results page features include AdWords, news block, featured snippets, local packs, reviews, tweets, video, image pack, shopping results and site links.

How can you rank and monitor your rankings for all of these? There are tools such as Rank Tracker that allow you to track your ranking and to show you possible keywords that are holding back potential traffic.

2. Rich Snippet Will Need Careful Structuring

There are rich snippets and regular snippets. Both include a clickable title, a URL, and a meta description. Rich snippets have more condensed titles that include “|” instead of a dash (-), reviews and an image. How you structure the data, however is important in how search engines will display the information.

While the difference may seem insignificant, it has been shown that search results with properly formatted rich snippets receive more clicks and have a higher click through rate, which in turn increases potential sales.

If you’re not sure what properly structured rich snippet structure looks like, you can check out Schema.org which features a step-by-step data structure guide.

3. Page Speed

In today’s fast-paced, on-demand society, people want things, including information, immediately.

Nothing is more frustrating than clicking on a website that appears to answer your question exactly, only to have to wait for the page to load. If the page doesn’t load in 5 seconds, you’re off onto another website that can hopefully give you the answers you need.

People don’t like slow webpages. If your page is slow, your site traffic will suffer. Page speed is a user experience feature that is expected for all websites.

If you’re wondering how fast is fast enough, take Google’s recommendation of 3 seconds or less.

To see how the speed of your website stacks up, you can take Google’s PageSpeed Insights.

Speed has been a critical component for years, but moving into 2018, we’re going to see even more emphasis on it in the future.

4. Increased Page Relevance

Google continues in its quest to provide the best web browsing experience to users. Besides offering users websites that are safe, Google searches for sites that best match the user’s search intent – even if that’s a little different from their actual query.
This means that search engines will evaluate the relevancy of the content on your website. One of the ways that Google assess the relevance of a website’s content is with Latent Semantic Indexing. Through Latent Semantic Indexing Google can gather content from billions of websites and parse through the content, scanning for related terms and words.

Latent Semantic Indexing also enables Google to determine whether the content on a website is “comprehensive” and flows well.

Google also has the ability to analyze top ranking pages as identify similarities and shared features among them.

How can you make your content relevant and comprehensive throughout 2018? You can start by researching the content of the top websites in your industry and look for commonalities among them. This, however, can take a long time, especially if you’re looking for particular terms or words. To speed up the process, you can make use of some of the free trials available with different website auditors.

5. Voice Search is More Real Than Ever

Just like in 2017, voice search will continue to pick up steam. Many consumers prefer the convenience of speaking over typing. Not only is it faster, but the queries can also be more detailed.

More importantly, voice recognition software has reached the point where users are comfortable trusting it to understand their normal speech.

The increased detail of search queries means you’ll need to go beyond the simple keyword and phrases to rank and focus more on terms and phrases people are naturally going to say out loud. People speak differently than they type, so your SEO strategy should try using conversational terms and sentences.

6. Mobile Will be Even More Important

Smartphones dominate the landscape and more and more web browsing is occurring on mobile devices. In fact, the amount of people using their smartphones to browse the Internet is higher than the number who browse on a traditional desktop computer. It is no longer optional to have a mobile-friendly website. It is now required and expected by the search engines and the users.

In fact, mobile friendliness is now a search ranking factor.

This is nothing new, and something you’ve probably heard about in many other years, but as each new device comes out and includes some kind of voice search function, you are going to have to really think about it going into 2018.

7. The Rise of “Linkless” Backlinks

Backlinks have been the bread and butter of SEO for many years. In the past, this linking from another source to bolster a webpage’s authority in the eyes of Google was abused, prompting Google come up with the Penguin algorithm in 2012.

Since then, it has become the best (and most ethical) practice for websites to try and get links from more reputable, outside sources.

While links from authoritative, outside sources gave websites some search ranking juice, the further sophistication of Google search robots are slowly taking away the coveted power of backlinks.

It’s not just about who and where your links come from, anymore. A simple link just isn’t going to stand out of the crowd.

Search engines now have the ability to associate mentions of brands, institutions, organizations and people without the need of linking to their corresponding webpages. While links are going to still carry some weight, the other content around the hyperlinked text is going to also be very important.

8. SERPs Will Continue Getting Personal

Besides the traditional search ranking factors, such as page speed, content relevancy and page authority, search engines are also using information about the user, such as interests, browsing history and location, to provide a personalized search results list.

Google, along with some other search engines, have been utilizing personalized SERPs for many years.

An SEOer’s goal of getting to the top of search results will have larger implications. Pages that succeed in dominating search will not only get more initial traffic, but when a user clicks to their page, that business’s page will subsequently appear in future searches by that user.

This will give you a greater opportunity to dominate that user’s SERPs in the future.

There is nothing one can do to land on the top of a user’s personalized SERP except making sure your traffic data is accurate and testing your page’s rankings in private or incognito mode for unbiased results.

Optimize Your Strategies in 2018

SEO is an ever-changing industry. In 2018, Google will continue to enhance the web user’s experience by scanning the relevancy of a page’s content, using personalized search engine results and faster page speeds, and include additional results page features. It will also want to ensure that websites are mobile-friendly and full of normal, conversational terms and words.

It takes a lot of time and effort to stay up on all the updates. It also takes time and long-term care. If your company is small or new and it doesn’t have a designated internet marketing professional, Seoopenbook.blogspot.com can help.

Content Source: Seo.com
Our trained and knowledgeable SEO professionals can set up and monitor a customized SEO campaign specialized just for your business’ website. Contact us now for more information.

Avoid the pitfalls that trip up many local business owners with these tips from columnist Greg Gifford.

I’ve been fielding a ton of questions recently from both potential clients and Search Engine Land readers. The most popular among them?

What do we do for Local Search success in 2015?

Now that Pigeon has rolled out to Canada, Australia, and the UK, it’s clearly here to stay, and the Pigeon posts are still crowding everyone’s news feeds. Business owners want answers, so they’re doing anything they can to figure out the “next best thing” for Local SEO. Instead of another list of tips for 2015, I’m going to share a list of the most common issues we see on small business websites. Over the last few years, between our own clients, potential clients, and businesses I’ve chatted with at conferences, we’ve seen the same mistakes again and again. The best tactics won’t matter if your basic foundation is out of order, so hopefully this list will help your business (or your client’s business) thrive in 2015.

1. Don’t Just Focus On Your Brand

Far too many business owners feel like they need to concentrate only on their brand when many times, that’s the one area that they don’t need to worry about. Think about it. You’re the only business with that name in your market — you don’t have to optimize for it. Many times, you’re the only business, or one of a select few, that even sell the brand of products or services you sell. Beat your competitors by being “more” than just your brand of products.

2. Don’t Just Focus On What You Sell

Yes, you’ve got a website because you’re selling something… but that doesn’t mean you should only have the stuff you sell on your site. Every competitor in your niche is selling the same product or service, so you’ve got to differentiate yourself. Talk about your business, your community, your story. Like I just said for number one, beat your competitors by being “more.”

3. Don’t Make The Mistake Of Thinking People Already Know What They Want

I was at a pitch a few weeks ago with a major car dealer in Dallas. They were adamant that there was no need for any site content other than their vehicles, because people only came to the site if they were searching for a specific vehicle. They were sure that customers only came to their site from Google searches for extremely specific year/make/model searches (which is completely untrue). Don’t fall into this trap — you should create an awesome website with a great user experience so that you can catch customers earlier in the buying funnel.

4. Don’t Forget To Optimize Local Elements On-Site

Here’s where the “10 tips” posts come in. According to the most recent Local Search Ranking Factors study from Moz, on-site signals are the largest piece of the rankings pie. Once you’ve taken care of your content issues from the first three points, get your local optimization elements set up correctly. We see far too many businesses concentrate on traditional SEO and forget the local elements. 5. Don’t Forget To Optimize Off-Site Local Signals Again, this is where you’d utilize the standard Local SEO tips posts. Claim and fully optimize your Google My Business page. Make sure your citations are consistent and listed where they should be listed. Get great, relevant links — especially from locally relevant sites.

6. Don’t Forget Your Home Page

This is one of the most common sins of local business sites. Please take note: A slideshow with ten images does not equal content! You should think of your home page as an advertisement for your business, selling the important points about your business. Your customers need to be able to learn about what you do, and search engines need to have content to index. If there’s nothing there but a slideshow and a few links to products, you’re missing a huge opportunity for both humans and Google to like your website.

7. Don’t Forget Your Internal Pages

I can’t tell you how many sites that have important product or service pages that simply say “We sell (widgets) in the (city) area. Please call us for more information.” If someone is browsing your site, these pages offer zero value. They’re on your site to learn about what you do or what you sell. Put the information on your site, or they’ll simply leave and check out your competitors instead. Also, with no real content, these pages probably won’t ever rank in Google, either.

8. Don’t Spam Cities Or Keywords

If you pay attention to anything in this post, pay attention to this: You will not rank for a city or a keyword just because you’ve mentioned it one time in a huge list on your home page.

Period.

We talk to potential clients all the time that ask why they’re not ranking in a particular city, even though “they’ve optimized for it on their site.” A comma-separated list of terms or cities does not equal optimization!

9. Don’t Spam Your Title Tags

We see this one all the time, too. You’ve got about 500 pixels of width to play with, so that’s typically around 65-70 characters. More than half of the time we talk to customers, we see 150+ character title tags. More does not equal better, and according to recent research by Authority Labs, Google is more likely to rewrite your title tags if they’re longer than 60 characters. If they’re not going to help your SEO or your click-through rate, and they’re too long to display at the top of a browser window, then why are you making them so darned long?

10. Don’t Forget To Update Your NAP (Name, Address, & Phone Number) When It Changes

Businesses move, phone numbers change… it’s a fact of life. Unfortunately, most business owners focus on forward-facing tactics, and they forget to look behind them. If your address or phone number changes, you need to be sure to update your NAP information wherever it appears. Otherwise, you’ll have confusing, inconsistent citation signals, which makes it harder to rank. More importantly, there’s a huge potential to lose business to customers who call the wrong number or drive to the wrong address. So, as you hunker down and work on your Local SEO strategy, keep this list in mind and make sure you’re avoiding these common mistakes. Make sure your foundation is solid before you start trying to implement tactics.